Saturday 27 May 2023

Vineeta Singh


Vineeta Singh is a renowned entrepreneur and business leader who has made a significant impact in the Indian fashion and e-commerce industry. With her passion for fashion and an astute understanding of consumer preferences, Singh has played a pivotal role in transforming the way Indians shop for fashion online. As the co-founder and CEO of SUGAR Cosmetics, she has successfully built a brand that resonates with the modern Indian woman.

Born and raised in India, Vineeta Singh completed her education at the Indian School of Business (ISB) and pursued a career in marketing and e-commerce. Her journey in the fashion industry began with her association with FabIndia, where she gained valuable insights into the Indian retail landscape. This experience laid the foundation for her entrepreneurial journey.

In 2015, Singh co-founded SUGAR Cosmetics with the vision of creating a makeup brand that celebrates individuality and empowers women. SUGAR Cosmetics offers a wide range of high-quality and cruelty-free makeup products that cater to the diverse needs of Indian women. With its vibrant packaging, trendy product range, and accessible pricing, the brand quickly gained a loyal customer base.

Singh's entrepreneurial prowess and ability to understand the Indian beauty market have garnered her widespread recognition. Under her leadership, SUGAR Cosmetics has witnessed exponential growth and has become one of the fastest-growing beauty brands in India. The company has successfully raised funding from renowned investors, including A91 Partners and India Quotient.


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